Strategies for search marketing and paid social media
Digital marketing deals with keywords and search intent, and PPC advertising goes hand in hand with search engine optimization. We’ll propose the optimal channel mix and the appropriate SEM and Paid Social Media targeting following researches on your Buyer Personas and a solid understanding of your market and business goals. We’ll then create ads and landing pages considering the stage your potential clients are in the sales funnel.
Ad copy & design
We can work with you and our partners to produce brilliant copy and outstanding creatives for your display advertising and social media campaigns.
Focus on conversion optimization
We believe in optimizing for Quality Score (Expected CTR, Ad Relevance & Landing Page Experience), but we love keeping an eye on Conversion Rates, too. In the end, you don’t want any click, but just the valuable ones.
The right landing page for the right search query
We focus on conversion optimization to help you get a better CPC (Cost-per-Click) and develop outstanding landing pages that offer a great user experience. In the end, that’s what truly transforms the clicks on your website into revenue.
Remarketing campaigns
Depending on the size of your database, remarketing can also be a cost-effective solution for your business. By developing such PPC campaigns, we will help you reach people who previously visited your web page or your accounts on different social media platforms and target them with personalized messages and lower bids, improving their experience and your ROMI (Return on Marketing Investment).
Measurement and account optimization
After ensuring your conversions' tracking process, we continue to optimize your accounts through constant reviews of the targeting, keywords selection and search intent analysis, biding methods, PPC ads, and landing pages.