Intent-based targeting
Earlier, traditional marketing focused on groups of people that were described based on assumptions about who your clients are or could be. Today, targeting customer interests and intentions instead of demographics is more powerful and highly effective. Actually, with the demographical approach, you only reach one-third of your potential market. Intent-based targeting can help you go broader.
Being specialized in internet marketing services, we support you in better understanding your target audience from an online perspective and creating detailed Buyer Personas for your business.
The Customer Journey
Magic happens when people reflexively turn to a device (usually a smartphone) willing to learn, do, discover, watch, or buy something. These are intent-rich moments when decisions are made and preferences shaped. It is precisely then you should be the first to deliver what they are looking for.
We are here to help. We conduct keywords and search intent analysis with your business goals in mind to identify improvement areas or new opportunities to increase brand awareness and generate leads and sales.
The Digital Marketing Audit
With your permission, we will conduct a data-driven digital marketing audit to find out what worked and what didn’t. We’ll review your digital marketing strategy and clarify which channels successfully contributed to your success, and we’ll define the areas that need refinement.
We’ll also review your competitors, both those you already know and the ones we’ll discover through online research, offering you a real insight into what’s possible and relevant in your particular situation.
A vision with a plan
Last but not least, we’ll combine the information with more than 20 years of experience, and we’ll come up with a set of recommendations that will be in line with your budget and resources. We will layout a monthly or phased approach, with clear KPIs, message proposals, tactics to use, and ways to spread the word out.