On average, 60% to 70% of the content created by companies and uploaded on the Internet goes unused. To add more value to your organization, we focus on identifying what’s relevant for people so we can eliminate the “noise” and increase our efforts in what makes sense within your available budget.
Content marketing strategy
The secret ingredient of brilliant Content Marketing is to focus on the customer’s search intent. We help you identify those series of moments that matter to your potential customers, offering you the chance to improve their experience with your brand, while providing them the right answers, in the right places, and at the right time. Not only people, but search engines will reward you for creating relevant content, too.
Content optimization and promotion
From the text and resources on your website to the stories on your blog and the videos you share, we help you create and optimize relevant pieces of content and generate meaningful online experiences that will encourage your clients to click and convert.
Influencer marketing
By using social listening and monitoring tools to augment your digital marketing effectiveness, we will support you in developing and implementing influencer marketing campaigns able to boost your brand awareness and keep your reputation intact while improving your local SEO at the same time.
Stand out in the crowd.
Being engaging is not a matter of luck. It’s a matter of well-documented Content Marketing and Social Media strategies. As your digital marketing agency, we help you:
- develop a clear vision of useful Content Marketing by targeting customers based on their search intent. This will increase your ROMI while directing your budget in areas that bring results.
- create a successful Content Marketing Strategy that works well for both people and search engines
- select the most suitable social channels and choose the appropriate mix for your PPC and social media marketing campaigns
- produce engaging optimized content
- tailor content for each Social Media channel in the mix (Facebook, YouTube, Instagram, Twitter, Pinterest, etc.) and develop social media advertising campaigns
- target key influencers and develop user-generated content campaigns
- help your customers find what they seek when they need it
- experiment, measure and become more and more sophisticated